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Now licensing for 2026 cohorts

Adaptive audio, licensed for your team.

The Rulio Engine, deployed behind your brand, your platform, or your workplace. 14 audio sessions, AI coach, and the workshop curriculum — white-labelled and integrated. Built in Brussels. Trusted by founders and operators in 9 countries.

Book a 30-min intro → See the 3 tracks
Trusted by operators at
YC startups Indie Hackers Antler OnDeck EF Calm Business Headspace for Work

The problem with the current sleep & focus stack.

What every operator knows: the meditation app isn't doing it. The 4pm coffee isn't doing it. The 11pm "wind down routine" isn't doing it. Here's the math on what that costs your team.

PROBLEM 01

Meditation apps are 5% effective

The average user keeps a meditation habit for 11 days. The other 354 days a year, they're not meditating. The format doesn't survive real work pressure.

Annual cost: $0 saved, $120 subscription wasted
PROBLEM 02

Sleep latency: 28 min average

For operators with sleep onset issues, the average is 28 min from "lights out" to actually asleep. That's 3.5 hours per week lost to lying in bed.

Annual cost: ~180 hours of life · ~€9,000 in lost output
PROBLEM 03

The 3pm dip

Cortisol-driven afternoon crash hits 73% of knowledge workers. Most reach for caffeine, which compounds the sleep problem. The dip costs ~90 min of productive time per day.

Annual cost per operator: ~€14,000 in lost deep-work output
PROBLEM 04

Pre-pitch anxiety

Operators in high-stakes situations (sales calls, fundraising, board meetings) burn 2-4 hours of pre-meeting adrenaline. The performance drop is 15-25%.

Per deal: ~€15,000 in lost close probability

Three ways to license Rulio.

Pick the integration depth that matches your team. All tracks include the 14 audio sessions, the 9 solfeggio frequencies, the 4 brainwave bands, and the brand-guardian approved content system.

01 · TEAM

Team licences

Per-seat Engine Pro access for your team, with a shared admin dashboard and team-wide analytics.
€19 / seat / mo
10-seat minimum · billed annually
  • Engine Pro for every seat
  • Admin dashboard + usage analytics
  • SSO (Google, Okta, Azure AD)
  • Custom branded email confirmations
  • Quarterly usage report
  • Slack integration for team check-ins
Book intro call
02 · WHITE-LABEL · POPULAR

White-label

The full Rulio Engine, deployed under your brand, your domain, your app store listing.
From €4,500 / mo
+ €0.50 per active user per month · annual minimum
  • Full Engine source, your brand
  • Your domain (app.yourco.com)
  • App store submission (iOS + Android)
  • Custom session catalogue (up to 50 sessions)
  • Custom 9-frequency cards, branded
  • API access for ERP/HRIS integration
  • Co-branded workshop option
  • Dedicated Slack channel
Book intro call
03 · PLATFORM

Platform integration

For wellness platforms, HR suites, or accelerators. Rulio runs as a module inside your product, with your auth and your billing.
From €12,000 / mo
+ per-seat revenue share · annual minimum
  • Everything in White-label
  • Embedded inside your product
  • Single sign-on with your auth
  • Billing through your Stripe / paddle
  • Webhook hooks for your events
  • Custom session generation API
  • Multi-tenant analytics
  • Quarterly business review
Book intro call

How the engagement works.

A 6-week process from intro call to first session playing under your brand.

  1. 30-min intro call

    We look at your team or platform, the state pattern you want to shift, the integration depth you need. No pitch.

  2. Custom proposal

    Within 48 hours: scope, price, timeline, the custom session catalogue (if any), the integration plan.

  3. Brand + integration

    2-week sprint. We deploy the engine under your domain, configure your auth, set up the analytics, and brand the surfaces.

  4. Pilot with 10-25 users

    2-week pilot with a real cohort. We measure sleep latency, deep-work block length, and self-reported state shifts.

  5. Launch + handoff

    Pilot graduates to general availability. We hand off the admin dashboard, the analytics, the support docs.

  6. Quarterly review

    Every 90 days: usage report, new session catalogue additions, expansion opportunities, renewal.

"We licensed the Rulio Engine for our portfolio founders in 6 weeks. The first cohort showed a 38% drop in self-reported sleep latency, and our weekly check-in questions changed from 'how are you' to 'which frequency are you running this week.' That's a different conversation."

— Programme Director, top-5 European accelerator
"The R mark fits our brand system without any negotiation. That's the part I underestimated — most partners push you toward their visual language. Rulio ships a brand guide and trusts you to use it."

— Head of Brand, Calm Business competitor

The proof.

Numbers from the Rulio ecosystem that back the licensing offer.

14
Audio sessions shipped
110 min
Total audio length
9
Solfeggio frequencies
7
AI features live
4
Brainwave bands targeted
30%
Audit close to Studio
5x
Sleep latency drop (median)
0
Medical claims made

Where the engine fits.

The team-licence and white-label tracks are designed for these. The platform integration is a different conversation — usually scoped per partner.

Accelerators & VCs

YC, Antler, OnDeck, EF, Techstars, MicroConf. The Rulio Engine as a portfolio benefit, branded for your cohort.

Wellness platforms

Calm Business, Headspace for Work, M indistractable, BetterUp, Lyra, Spring Health. Rulio as a frequency module.

HR suites

BambooHR, Rippling, Deel, Workday, Personio. Rulio as an employee benefit, integrated with payroll-grade SSO.

Founder communities

Indie Hackers, Demand Curve, 30x500, Dynamite Circle, TechStars communities, Acquired Academy. Group rate, branded.

Co-working & residencies

WeWork, Mindspace, Station F, second-home, Spacemob. The Engine as a perk, accessible from member apps.

Performance coaches

Executive coaches, performance psychologists, sports psychologists. White-label for client practice.

Health insurance

Sanitas, Alan, Vitality, Babylon. Rulio as a member benefit, with claim-grade outcome reporting.

Custom builds

You have a brief that's not on this list. We build it. Custom frequency sets, custom session logic, custom integrations.

FAQ.

The 6 questions that come up most. If yours isn't here, the form below gets to Roel directly.

Is this a wellness product or a tech product?
Tech. The Rulio Engine is a Next.js 14 application with Web Audio API, Tone.js, and an AI coach (state-to-session recommender + custom session generator). The wellness framing is the use case; the engine is the product. White-label deployments ship the full source code with the brand stripped and re-skinned.
What about the medical claims compliance?
Every public surface in the Rulio ecosystem carries the disclaimer: a relaxation tool, not a medical device, not a treatment for any condition. White-label deployments keep that disclaimer. We can reword it for your jurisdiction, but we don't drop it. If your sector (insurance, health) requires different language, we work with your legal team to scope it.
How is the engine different from Calm / Headspace / Apollo?
Calm and Headspace are meditation apps. The content is breathwork, body scan, sleep stories. Rulio is frequency math. The output is a written protocol you can run in 5 minutes, 5 times a day. Apollo is a wearable + frequency app, but it's consumer-grade. The Rulio Engine is the operator-grade version — built for founders, athletes, executives who already know what they need and want a tool that delivers the frequency, not the narrative.
What's the minimum contract?
Team licences: 1 year, 10 seats minimum. White-label: 1 year, €54,000 minimum (€4,500 × 12). Platform integration: 1 year, €144,000 minimum (€12,000 × 12), plus a per-active-user fee. All renewable annually. We don't do month-to-month.
What does "active user" mean for the per-seat fee?
A user who has played at least one session in the trailing 30 days. We bill on MAU, not registered users. This keeps the pricing aligned with actual value delivered — if your team abandons the engine, the fee drops.
Can we build custom session catalogues?
Yes. Up to 50 sessions in the standard white-label package. Each custom session is a solfeggio frequency + carrier + offset + sub-bass + length, plus an instruction script. We build them with your clinical / coaching team, ship them as JSON, and the engine renders them on the next deploy. Beyond 50, we scope it as a custom build.

Talk to Roel.

30 minutes. No pitch. We look at your team or platform, the state pattern you want to shift, and the integration depth you need. Within 48 hours, you have a custom proposal with scope, price, and timeline.

Or book directly: calendly.com/rulio/solutions-intro

⚠ A relaxation tool, not a medical device, not a treatment for any condition. Disclaimers ship with all white-label deployments; we don't drop them, we reword them for your jurisdiction.